Articles Tagged ‘PepsiCo’

For print-Media GOLD with Harvey Carroll

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

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YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

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ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go

In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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Gatorade signs on to sponsor NHL Revealed

The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.

Talisker

Icy vending machines and mobile storms: MiC’s Global Tour

Dare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.

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Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

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CraveOnline introduces 3D mobile cube unit

The new ad platform features six customizable faces, and is launching with a campaign by PepsiCo.

Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.

McD 'One at a Time' FoodStylist Analysis

Big brands tease Super Bowl spots

Budweiser has hockey, Lay’s is featuring Martin Short and McDonald’s Canada is bringing its question and answer campaign to TV in teasers around their Canadian game day spots.

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Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

Tropicana

Tropicana introduces its orange growers

The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent that creates its goods.

Mad for Doritos

Doritos is spreading the madness

The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.

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PepsiCo revamps the Dew

The company is relaunching the brand in Canada with a campaign that kicks off this Friday in Toronto.