Articles Tagged ‘Peter Vaz’

peter vaz

Is a ‘GRP 2.0′ needed for mobile measurement?

Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.

Joe Strolz

Joe Strolz named IAB Canada’s chairman of the board

The new AOL Canada general manager has been named to the post, as it unveils its 2014-2015 board.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.