Articles Tagged ‘Petro-Canada’

Olympics

CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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Petro-Can fuels up a new branded content strategy

The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.

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The Amazing Race Canada adds Petro-Canada, Scotiabank

Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.

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Petro-Canada buys the top: Media Monitors

The gas company entered the list in the top spot in Toronto for the week of Dec. 9 to 15.

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CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

radio

Petro-Canada buys big: Media Monitors

The gas company has the most ad airtime in Toronto, for the week of April 22 to 28.

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Canadian Tire buys big: Media Monitors

The retailer bought the most airtime in Toronto for the week of April 15 to 21.

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Petro-Canada buys big: Media Monitors

The gas company bought the most airtime in Toronto for the week of April 8 to 14.

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Petro-Canada buys big: Media Monitors

The company stayed on top of the radio buying charts in Toronto for the week of April 1 to 7.

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Petro-Canada buys the most airtime: Media Monitors

The gas company bought the most radio ad time in Toronto for the week of March 25 to 31.

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Petro-Canada buys big: Media Monitors

The gas company had the most airtime in Toronto for the week of March 18 to 24.

Petro-Canada

Petro-Canada puts parents in the shoes of Olympians

The petrol company’s sponsorship of the 2012 London Games includes ads that show its support for athlete family members.