Articles Tagged ‘P&G’
ICYMI: P&G cites more agency cuts in Q3
Plus, MightyHive makes a global acquisition and TSN launches a new podcast.
Programmatic delivers, but worries persist: survey
New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.
Zenith expands Coty remit
The Publicis agency will be handling work on lines Coty is acquiring from P&G, including Cover Girl, Clairol and Wella.
P&G’s Olympic spot wins with Canadian women: study
Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
Carat names new VP
Fiona McLaughlin joins from ZenithOptimedia.
Fashion launches interactive iPad app
P&G is the exclusive advertising partner for the first issue of the St. Joseph Media-produced edition of the magazine.
One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
Febreze launches sleep programs with Shaw Media
The P&G brand is promoting its new Sleep Serenity collection with digital and on-demand streams aimed at putting people to sleep.
P&G shines a light on moms
The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.
Style at Home gets fresh with Febreze
The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.
Spotted! Dawn dishes out goodness
The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
Gillette Drafted gets social for season four
The P&G brand is adding in layers of audience engagement and a Drafted Boot Camp on the new season of the show, which airs on The Score.
