Articles Tagged ‘P&G’

Programmatic

Programmatic delivers, but worries persist: survey

New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.

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P&G’s Olympic spot wins with Canadian women: study

Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.

rio2016CBC

The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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Carat names new VP

Fiona McLaughlin joins from ZenithOptimedia.

Fashion

Fashion launches interactive iPad app

P&G is the exclusive advertising partner for the first issue of the St. Joseph Media-produced edition of the magazine.

matthew logue s e sponsorship group

One Last Thing: Matthew Logue on Olympic sponsorship success

The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

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Febreze launches sleep programs with Shaw Media

The P&G brand is promoting its new Sleep Serenity collection with digital and on-demand streams aimed at putting people to sleep.

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P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.

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Style at Home gets fresh with Febreze

The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.

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Spotted! Dawn dishes out goodness

The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.

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MuchMusic unveils sponsor lineup for 2013 MMVAs

Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.

Superbodies

Canada’s Olympic Consortium unveils sponsored broadcast segments

The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.

GilletteDrafted

Gillette Drafted gets social for season four

The P&G brand is adding in layers of audience engagement and a Drafted Boot Camp on the new season of the show, which airs on The Score.

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SMG wins P&G Best Agency Partner

The media co took home the brand building award for its work with P&G at last night’s awards ceremony.