Articles Tagged ‘PHD Canada’

PHD takes Grand Prix at Internationalist
Among global networks, PHD took home 30% of all hardware.

ICYMI: Omnicom joins podcast study and more
Plus, Captivate enters the Financial District and HGTV reveals its mid-season lineup.

Media AOY Bronze: PHD Canada digs deep into data
The media agency is looking to the future with a bevy of new hires and clients.

Caroline Moul named PHD president
The industry veteran is largely credited with building PHD’s digital capabilities.

Forster leaves, Omnicom names new media CEO
Cam Reston and Alain Desormiers have new roles in a top-level executive shift.

Forget cat videos, long-form is king for millennials online: report
Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

Canada takes four Internationalist Awards
PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

CPA embraces change for new campaign
The association’s first campaign with its new agency partners includes a media strategy that has been shifted from print and OOH to digital.

Blog: The battle for cross-platform data
PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.

OLG races to the land of vertical videos
The lottery co’s media agency worked with Juice Mobile to develop a vertical video unit for its latest campaign to draw Ontarians to its betting tracks.

Are millennials Lilliputians?
PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).

Upfronts 2016: a Canadian buyer’s verdict
PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.