Articles Tagged ‘PHD Canada’
Does Tumblr have a future for advertisers?
The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.
PHD takes Grand Prix at Internationalist
Among global networks, PHD took home 30% of all hardware.
ICYMI: Omnicom joins podcast study and more
Plus, Captivate enters the Financial District and HGTV reveals its mid-season lineup.
What the future holds, according to the IAB
The future is viewable, but is it brand-safe?
Media AOY Bronze: PHD Canada digs deep into data
The media agency is looking to the future with a bevy of new hires and clients.
Caroline Moul named PHD president
The industry veteran is largely credited with building PHD’s digital capabilities.
Forster leaves, Omnicom names new media CEO
Cam Reston and Alain Desormiers have new roles in a top-level executive shift.
Forget cat videos, long-form is king for millennials online: report
Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.
Industry experts call for more third-party verification on Facebook
The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.
Canada takes four Internationalist Awards
PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.
CPA embraces change for new campaign
The association’s first campaign with its new agency partners includes a media strategy that has been shifted from print and OOH to digital.
Blog: The battle for cross-platform data
PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.
OLG races to the land of vertical videos
The lottery co’s media agency worked with Juice Mobile to develop a vertical video unit for its latest campaign to draw Ontarians to its betting tracks.
Are millennials Lilliputians?
PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).
Upfronts 2016: a Canadian buyer’s verdict
PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.
