Articles Tagged ‘PHD Canada’

Caroline

Caroline Moul named PHD president

The industry veteran is largely credited with building PHD’s digital capabilities.

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Forster leaves, Omnicom names new media CEO

Cam Reston and Alain Desormiers have new roles in a top-level executive shift.

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Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

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Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

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Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

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CPA embraces change for new campaign

The association’s first campaign with its new agency partners includes a media strategy that has been shifted from print and OOH to digital.

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Blog: The battle for cross-platform data

PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.

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OLG races to the land of vertical videos

The lottery co’s media agency worked with Juice Mobile to develop a vertical video unit for its latest campaign to draw Ontarians to its betting tracks.

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Are millennials Lilliputians?

PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).

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Upfronts 2016: a Canadian buyer’s verdict

PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

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How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.

RobYoung

Blog: Addressing TV’s addressability

PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.