Articles Tagged ‘PHD’

scotiabankHeroesofHockey

How Scotiabank’s foray into storytelling fared

Details from the brand on Heroes of Hockey Day in Canada.

internationalistBrendanBanahanAlainDesormiers

Omnicom agencies win Internationalist Gold

OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

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MAOY Gold: PHD’s winning strategy

Rather than bending on prices, the agency has distinguished itself with planning.

intactMontreal

Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.

scotiabank2016

Scotiabank digs into Canada’s hockey stories

The financial company is tugging at the heartstrings in a new 20-part series tapping youngsters from Canadian minor league teams.

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Honda dives into DIY with Blue Ant

The campaign partners with Brojects to reach do-it-yourself dabblers in a cross-platform relaunch of the mid-sized 2017 Honda Ridgeline.

RobYoung

Blog: Big broadcasters, big data, big job ahead

PHD’s Rob Young examines the data disconnect that’s keeping media people awake at night.

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Scotiabank relives Canada’s “hockey dreams”

The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.

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Omnicom Media Group launches new network

Called Hearts & Science, the data-driven network will open its Canadian outpost next month.

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Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

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Unravelling Canadian consumer behaviour

TouchPoints, the first substantial study of the Canadian multimedia user is out, giving buyers access to more precise planning data.

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Will the skinny basic push cord-cutters into Neverland?

With skinny basic in market (and under fire) for a week, pundits wonder if the CRTC erred in spreading out the arrival of the $25 package and pick-and-pay.