Articles Tagged ‘PHD’

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PHD, Samsung take Canadian gold at Internationalist Awards

PHD’s work with GSK’s Tums was among the campaigns recognized.

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Ontario Racing adds 360-degree video to online ads

A VR-compatible content aims to immerse race fans in the game and get them to visit the track.

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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Canadian media shines on the Cannes shortlist

The country is shortlisted across seven total categories released Wednesday in Cannes.

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Caroline Moul named PHD president

The industry veteran is largely credited with building PHD’s digital capabilities.

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Responsible Gambling hyper-targets with OOH

A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.

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RECMA releases its latest Canadian report

Media agencies get assessed on their ability to win and maintain new business.

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Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

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Scotiabank embraces short form for new Heroes of Hockey Day season

Why the bank is focusing on more “snackable” content this time around.

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MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.

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How Scotiabank’s foray into storytelling fared

Details from the brand on Heroes of Hockey Day in Canada.

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Omnicom agencies win Internationalist Gold

OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

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MAOY Gold: PHD’s winning strategy

Rather than bending on prices, the agency has distinguished itself with planning.