Articles Tagged ‘Pinterest’

Maple Leaf Foods

Why Maple Leaf expanded to Pinterest

The food company targeted parents looking for creative meal solutions as it shakes up its brand and media strategy.

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Advertising surges on Pinterest in Q2

The social network, which went public this past spring, is focused on building its revenue outside the U.S.

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Pinterest adds new ‘on the go’ ads

The social network is continuing its efforts to gain clout with Canadian SMBs through self-serve tools.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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ICYMI: MediaPro to launch soccer streamer

Plus, Pinterest has a new tool for advertisers.

Pinterest Carousel

Pinterest fuels lower-funnel interactions with carousel ads

Ad products manager Francis Larkin explains that the format allows more categories to play on Pinterest.

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Who gets to play on Pinterest?

With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?

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Pinterest comes to Canada

The platform is launching a Canadian office and digital sales vet Erin Elofson will lead the platform’s efforts in the country.

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Promoted Pins open to Canadian brands

Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.

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ICYMI: Defy Media’s new partner, video ads coming to Pinterest

In case you missed it: Suite 66 has signed with Defy Media, Pinterest has launched video ads stateside and The Tragically Hip’s Saturday night party.

Shop to Buy

It’s not just window shopping on Pinterest anymore

The social media network is now offering brands in the U.S. a new way to sell and promote products online via new “buy it” buttons.

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How users differ across social networks: MTM

Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.

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Knorr kicks off “What’s for Dinner?”

The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.

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Union Wines gets Pinterest-ing with Weddingbells

The image-based contest is a first on the social network for a St. Joseph Media brand.

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GroupM Next makes a Pinterest-ing partnership

The group’s CEO Chris Copeland talks about the importance of the company’s partnership with Pinterest analytics start-up Curalate.