Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.
Data from the two organizations show website reach is up and print readership numbers remain steady this spring.
The organization’s latest report shows average readership of titles and readers-per-copy are up slightly over last fall.
The chairs of both companies say their respective boards have green-lighted the process of building a new measurement organization.
Average readership and readers-per-copy are both up, according to the 2013 spring report, with Readers’ Digest staying on top as the most read English title and Qu-est-ce qui mijote as the top French magazine.
The latest report says both average readership and readers per copy are up over last fall, and Reader’s Digest is still on top as the most-read English title.