Articles Tagged ‘PMB’

Making the message fit the medium


Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.

PMB and comScore release fused database


Data from the two organizations show website reach is up and print readership numbers remain steady this spring.

Ipsos expands media reach in Canada

People MovesResearch

Joanne Van der Burgt has been hired to lead the company’s media measurement practice north of the border, with the aim to be ready to introduce its Ipsos MediaCT analytics to Canada this spring.

The latest on the proposed PMB/NADbank merger


Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.

Print readership remains steady: PMB


The organization’s latest report shows average readership of titles and readers-per-copy are up slightly over last fall.

Industry reaction to PMB/NADbank merger


Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.

PMB and NADbank announce plans to join forces


The chairs of both companies say their respective boards have green-lighted the process of building a new measurement organization.

Newspaper and magazine publishers form committee for new metrics


The Globe and Mail‘s Phillip Crawley and Postmedia’s Gordon Fisher tell MiC about the committee looking to create a single-source print and digital study to serve the Canadian media industry.

Magazine numbers up slightly: PMB


Average readership and readers-per-copy are both up, according to the 2013 spring report, with Readers’ Digest staying on top as the most read English title and Qu-est-ce qui mijote as the top French magazine.

Magazine readership up slightly: PMB


The latest report says both average readership and readers per copy are up over last fall, and Reader’s Digest is still on top as the most-read English title.