Articles Tagged ‘PMB’

Why TLN is bringing more Spanish-language channels to Canada


Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.

Boomers and seniors: how should we reach them?


Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.

Nadbank and PMB members approve merger


The new service will streamline newspaper and magazine measurement data into four annual reports.

Digital magazine readership up more than 50%: PMB


Desktop is the most-used platform for digital reading, but smartphones and tablets saw big growth over last year.

Making the message fit the medium


Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.

PMB and comScore release fused database


Data from the two organizations show website reach is up and print readership numbers remain steady this spring.

Ipsos expands media reach in Canada

People MovesResearch

Joanne Van der Burgt has been hired to lead the company’s media measurement practice north of the border, with the aim to be ready to introduce its Ipsos MediaCT analytics to Canada this spring.

The latest on the proposed PMB/NADbank merger


Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.

Print readership remains steady: PMB


The organization’s latest report shows average readership of titles and readers-per-copy are up slightly over last fall.

Industry reaction to PMB/NADbank merger


Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.