Articles Tagged ‘Polar’

publisher2020

Polar leads charge on industry change

The native advertising platform has launched an initiative to give publishers a forum to share best practices, as well as a report looking ahead to 2020.

youtubered

ICYMI: YouTube’s subscription service, Polar’s new exec

In case you missed it: YouTube is launching an ad-free subscription service, Polar has hired a former Google exec and Dive Networks signs with the CFL.

GlobeandMail

Checking in on Globe Native

Cynthia Young, the Globe‘s director of advertising products and innovation, on what’s been working and what’s not in the program’s first six months.

handshake

Polar adds to board and advisory team

The company has added digital advertising execs with experience at Facebook, AdTruth and Conde Nast to guide its native ad platform’s growth.

GE

Globe and Mail launches pilot native ad program

Andrew Saunders, chief revenue officer, talks about the project, which is running in partnership with GE.

TonyVlismas

Polar teams with Native Lift

Polar’s senior director of marketing and sales management, Tony Vlismas, talks about the partnership, which will add paid promotion to the company’s native ad platform, MediaVoice.

Tony Vlismas

Polar partners with Contently

The company’s senior director of marketing and sales Tony Vlismas talks about the deal as well as Polar’s strategy to build its native advertising offering.

handshake

Polar teams up with SimpleReach

The partnership will allow publishers to measure the social engagement around native advertising using Polar’s MediaVoice platform.

Tony Vlismas

Polar introduces MediaVoice

Polar’s senior director of marketing and sales management, Tony Vlismas, talks about the new platform, which allows publishers to leverage native advertising.