Articles Tagged ‘pre-roll’

digitalVideoShutterstock

Pre-roll offers more value for advertisers than social video: study

While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.

Real Media

Real Media customizes with clickable ad units

The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.