Articles Tagged ‘Procter & Gamble’


Sluggish global economy impacts media forecast

GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.

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CBC goes cross-platform for Sochi sponsorships

Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.


Spotted! Scope dispensers freshen up restrooms

Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.

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Procter & Gamble leads 2013 ad spending: Nielsen

From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.

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P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.

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Spotted! Dawn dishes out goodness

The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.


One Show Entertainment award finalists announced

Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.


Dissecting ‘Reasons Mommy Drinks’

Lyranda Martin Evans from KBS+P and Fiona Stevenson from Procter & Gamble on how their blog became a testing ground for engaging in the digital space.


Olympic Consortium launches two new series

Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.

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Febreze launches global ‘scentsus’

The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.