Articles Tagged ‘Procter & Gamble’
P&G restructures media business, nudges out Publicis
Omnicom has grabbed the lion’s share of the CPG co’s media business in North America, along with Carat.
Sluggish global economy impacts media forecast
GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.
Spotted! Scope dispensers freshen up restrooms
Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.
Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
One Show Entertainment award finalists announced
Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.
Dissecting ‘Reasons Mommy Drinks’
Lyranda Martin Evans from KBS+P and Fiona Stevenson from Procter & Gamble on how their blog became a testing ground for engaging in the digital space.
Olympic Consortium launches two new series
Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.
Febreze launches global ‘scentsus’
The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.