GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.
Lyranda Martin Evans from KBS+P and Fiona Stevenson from Procter & Gamble on how their blog became a testing ground for engaging in the digital space.
Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.