Articles Tagged ‘programmatic TV’

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The top reason marketers choose programmatic TV

According to new research, programmatic TV spend is expected to reach USD $710 million in the U.S. this year.

programmatic TV, Toronto, Exchange Lab

Blog: The future of TV is programmatic tech

Exchange Lab’s Nikki Hawke on the current barriers to programmatic TV, and why the industry needs to move forward in order to avoid playing catch-up on the platform.