Articles Tagged ‘programmatic’

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Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.

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Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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Mediabrix shifts to programmatic, rebrands as Receptiv

The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

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Programmatic delivers, but worries persist: survey

New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.

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Corus’ Mark Leslie on how addressable TV is changing advertiser expectations

Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.

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For programmatic video, desktop may not be dead: study

Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.

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Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Xaxis names new global lead

Nicolas Bidon has been named president of GroupM’s programmatic arm.

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Luiz Braz joins AOL to assist programmatic development

The former manager for IPG Mediabrands’ tech unit will serve as the company’s head of platforms and publisher services for the Americas region.

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Niche agency ProTableau goes live

Rob Pellettier and Michelle Corsano have launched a Toronto-based digital media agency.

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Blog: It’s time to turn on the lights

ACA’s VP Digital, Chris Williams, on the questions advertisers must ask themselves about their digital media supply chain.

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Videology capitalizes on convergence for its clients

The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.

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Xaxis’ approach is audience first

The co’s audience platform operates across the programmatic chain, creating value for clients by pulling different pieces together in a single solution.