Articles Tagged ‘programmatic’

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For programmatic video, desktop may not be dead: study

Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.

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Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Xaxis names new global lead

Nicolas Bidon has been named president of GroupM’s programmatic arm.

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Luiz Braz joins AOL to assist programmatic development

The former manager for IPG Mediabrands’ tech unit will serve as the company’s head of platforms and publisher services for the Americas region.

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Niche agency ProTableau goes live

Rob Pellettier and Michelle Corsano have launched a Toronto-based digital media agency.

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Blog: It’s time to turn on the lights

ACA’s VP Digital, Chris Williams, on the questions advertisers must ask themselves about their digital media supply chain.

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Videology capitalizes on convergence for its clients

The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.

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Xaxis’ approach is audience first

The co’s audience platform operates across the programmatic chain, creating value for clients by pulling different pieces together in a single solution.

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TubeMogul’s brand is transparency

The company’s enterprise software platform helps advertisers cut through the clutter of an increasingly crowded marketplace

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The Exchange Lab builds opportunity for its clients

By continuously incorporating capabilities into its meta-DSP, Proteus, the programmatic company can offer its clients future proof solutions that adapt to their changing business needs.

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RadiumOne connects brands to future customers

In an increasingly cluttered marketplace, three words make RadiumOne’s programmatic platform stand out: identify, predict and activate.

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Driven by tech and data, programmatic’s evolution is solution-based

Programmatic companies are reinventing the way brands engage with consumers by developing unique solutions that combine technology and data to address specific advertiser challenges.

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GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.

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Faster load times, programmatic buying coming to DoubleClick ads

Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.