Articles Tagged ‘programmatic’

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Programmatic buying to jump nearly 10% by 2019

Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.

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District M taps small businesses with new platform

The new platform, known as Mypixel, will open District M’s services to a new demo.

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Adobe draws a hard line for SSPs on transparency

Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.

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Transparency tops brands’ media priorities

A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.

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Campsite joins forces with Pattison OneStop

The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.

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What to expect at AdTech Canada: Programmatic

Brian Schwartz, director of programmatic at Xpeto, provides a preview of the panel.

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Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.

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Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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Mediabrix shifts to programmatic, rebrands as Receptiv

The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.