Articles Tagged ‘programmatic’

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Transparency tops brands’ media priorities

A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.

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Campsite joins forces with Pattison OneStop

The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.

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What to expect at AdTech Canada: Programmatic

Brian Schwartz, director of programmatic at Xpeto, provides a preview of the panel.

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Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.

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Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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Mediabrix shifts to programmatic, rebrands as Receptiv

The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

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Programmatic delivers, but worries persist: survey

New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.

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Corus’ Mark Leslie on how addressable TV is changing advertiser expectations

Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.