Articles Tagged ‘programmatic’

Back view of a young man with headphones posing in the city stre

DAX connects brands with the world’s best audio content

As online audio opps abound, the digital audio exchange simplifies and maximizes ad investment.

digital-trends

Sponsored Supplement

Why Canadian marketers are embracing programmatic

Embedded photos_2

MiQ Canada goes all in on mobile marketing intelligence

Combining big data and AI with human intelligence, MiQ helps marketers solve the ever-present issue of what to do with all their available data.

Toyota-programmatic-creative-award-winner

Contobox partners with brands to drive engagement and deliver insights

Helping brands build interactive creative for the programmatic world and deliver more personalized experiences across mobile, desktop and tablet.

markus-spiske-207946-unsplash

Roundel taps Index Exchange for unique data partnership

New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data.

6200A-1

Pattison taps Broadsign to optimize buys

The partnership will give OOH buyers access to more and better data, says Pattison.

AmandaDronenberg

FrontRunner brings Amanda Dorenberg into the c-suite

Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.

rawpixel-679094-unsplash (1)

Programmatic to dominate in Canada by 2020: study

However, according to Zenith, programmatic TV is still at least a few years away.

iStock-667379174 (3)

Sponsored Supplement

Programmatic’s next chapter: The new crop of solutions and capabilities

Canadian agencies, publishers and advertisers are moving fast to build a better programmatic market.

DSC_0071

Sponsored Supplement

The Exchange Lab data solution advances the game

The Exchange Lab’s platform, Proteus, unifies leading programmatic advertising technologies and tools to provide greater access and visibility across the digital marketplace.

rawpixel-589084-unsplash

How programmatic software influences client relationships: survey

Agencies that exclusively use in-house technology report better relationships with publishers, but higher expectations from clients.

1e01bc3f-a678-4528-b871-f73adafb04123-272x172

Sponsored Supplement

Wave Digital Media amps up digital effectiveness

Combining technology and data insights with a bespoke, high-touch approach, Wave zeros in on the best ways to connect brands with their core audiences to maximize ad resonance and results.

LoveCBC_HeartFade

Sponsored Supplement

CBC’s full-court automation play

The pubcaster is rolling out programmatic buying options on even more of its platforms, and hoping to eliminate waste and human error along the way.