Articles Tagged ‘programmatic’

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TubeMogul’s brand is transparency

The company’s enterprise software platform helps advertisers cut through the clutter of an increasingly crowded marketplace

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The Exchange Lab builds opportunity for its clients

By continuously incorporating capabilities into its meta-DSP, Proteus, the programmatic company can offer its clients future proof solutions that adapt to their changing business needs.

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RadiumOne connects brands to future customers

In an increasingly cluttered marketplace, three words make RadiumOne’s programmatic platform stand out: identify, predict and activate.

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Driven by tech and data, programmatic’s evolution is solution-based

Programmatic companies are reinventing the way brands engage with consumers by developing unique solutions that combine technology and data to address specific advertiser challenges.

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GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.

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Faster load times, programmatic buying coming to DoubleClick ads

Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.

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Corus signs linear up for programmatic

The media co has partnered with Visible World to give advertisers the ability to programmatically plan, buy and manage campaigns for its linear channels.

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Sean Sutcliffe takes over as District M’s biz development lead

The digital media co has picked one from its own team to grow its business in Canada, the U.S. and Europe.

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BrightRoll Exchange opens up to native advertising

Yahoo’s advertising exchange, which is connected to 100 DSPs, has responded to what it says is tremendous demand from advertisers and publishers.

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Programmatic ad spending to balloon in Canada: report

Despite a lag behind other countries, eMarketer predicts programmatic ad spend in Canada to hit $1.5 billion in 2017.

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TubeMogul puts marketers in control

TubeMogul’s MD Grant Le Riche on the trends powering the rise of programmatic

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AOL simplifies programmatic

AOL’s Leanne Gibson tells you everything you need to know about programmatic

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Programmatic Goes Mainstream

Single-platform, multi-screen buying taps into the simplicity and flexibility marketers want

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CBC goes all-in on programmatic

The pubcaster is making all of its display inventory available through programmatic buying in partnership with Index Exchange.

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Programmatic’s $14 billion year

Global programmatic spend is expected to grow 49% from last year, and display is still outpacing video in Canada, according to a Magna Global report.