Articles Tagged ‘Proximity’

bacardi

Bacardi gets premium

The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.

kraft-pb

MiC’s Nice List: Best of 2014

From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.

VISAStoryBooth

Spotted! Visa’s infinite social push at TIFF

The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.

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No team? No problem. Visa Canada’s targeted approach to the World Cup

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.

WeareWinter

The Verdict: #Wearewinter

Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.

PepsiCo Microsoft

PepsiCo and Microsoft up their game

The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.

LaysCanada

Lay’s unveils its ‘Flavour’ finalists

The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.

Olympic athletes

The Canadian Olympic Committee shows off our athletes

The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.

PedigreeCarteBlanche

Spotted! Pedigree helps with the scoop

The pet food co gets literal, giving away plastic bags on an OOH ad created for Astral’s Carte Blanche contest.

CSaH-14

Spotted! Campbell’s warms hands this March Break

The food company is bringing some warmth outdoors with an OOH activation.

Skittlescat

Skittles wins Film Gold at Cannes

BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.

Swiss Chalet Rotisserie Channel

Canada nabs two Media Lions, plus two in Radio

At the second awards gala at Cannes, the country walks away with one Silver for MEC and BBDO, and three Bronze.

design

Canada has 15 more shots at Lions glory

John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.

MMsfindred copy

Canada picks up three Lions at Cannes

Leo Burnett wins Silver and Proximity nabs two Bronze in Promo & Activation but Canadians are shut out of PR and Direct.