Articles Tagged ‘Publicis’

Copied from Playback - Copied from Media in Canada - Money

Starcom MediaVest posts top global billings: RECMA

The Omnicom media company is tops for the second year in a row according to the 2012 report, which measures results from 61 countries.

chrysler projections

Chrysler launches Western-themed campaign

The automotive brand is using projection mapping in Calgary to promote its Dodge Ram truck model on buildings, as a follow-up to an April campaign (pictured).

nightlights

Haagen-Dazs makes big comparisons

The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.

YvesGougoux

Gougoux sells BCP to Publicis

The owner sold his 100% stake in the agency, as well as his 30% stake in Publicis Canada.

lean cuisine

Lean Cuisine gets inspired

The frozen dinner brand is using TV ads for the first time in recent months to promote its new Fresh Inspirations entrees.

ICA2013boardofdirectors-300x238

ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

Rory_Sutherland

OgilvyOne UK’s Rory Sutherland to keynote Ad Week 2013

The week-long advertising and marketing event has rebranded and will feature an expanded speaker series, with presentations from Yahoo! Canada and Google.

Rogers 2

Rogers speeds up the tempo

For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.

Hi-Res Daytime (1)

Ubisoft goes big for Assassin’s Creed III

The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.

Rogers 1

Spotted! Rogers gets sweet with experiential

The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.

LabattBlueQR

Labatt Blue’s patriotic augmented reality

Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.

WestJet

Spotted! WestJet brings a taste of New York to Toronto

Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.

Hedley Rogers

Rogers gets chatty with Hedley

The telco has partnered with the Canadian band to target a youth audience with a contest that flaunts its One Number service.

NextBox

Rogers unveils NextBox 2.0

The media co has launched a multi-million dollar campaign for its enhanced home viewing product, which has ad space available.

DietCoke

In a TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.