Articles Tagged ‘Quebec’

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More Transcontinental titles up for sale

A total of 93 newspapers have been put up for sale, mostly from Quebec.

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Bell Media changes Quebec, OOH leads

Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.

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Is Quebec’s $36 million promise to newspapers enough?

Publishers of Quebec newspapers have welcomed the acknowledgement of the industry’s struggles, but is there still work to be done?

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Rogers to close LOULOU, revive Châtelaine

Despite interest from buyers, LOULOU magazine is closing, as the media co announces other changes to its French-language publications.

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Quebec newspapers ask for help

The publishers of Le Devoir, Groupe Capitales Medias, Hebdos Quebec and TC Transcontinental have banded together to seek government funding in the transition to digital.

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Mindshare adds a director

Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.

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GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

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Quebecor gives advertisers more targeted options

The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.

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Oboxmedia further expands Quebec presence

The company has signed a deal to represent ads for the Quebec-focused Fan-O-Web suite of sites.

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La Voix adds a new tune

Building on the success of its hit talent show, TVA is adding La Voix Junior this fall, with Charles Lafortune as host.

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Jergens tweaks its Quebec voice

Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.

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Lowe’s to buy Rona in friendly takeover

The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.

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Spotted! Quebec Pork provides dinner inspiration

A transit campaign has new recipes going up in Montreal subway stations every week.

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Two-thirds of Canadians okay with branded content: survey

Yahoo Canada releases a study on online users, detailing how they consume content.

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Black Angus shows its human face in Montreal

The Strasbourg-based programmatic marketing firm is selling its human-focused strategy to grow its base in the Canadian marketplace.