Articles Tagged ‘Quebecor’

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Quebecor promotes four amidst sales restructure

In January 2019, the Quebecor Advertising Network will go live, as the media company moves toward a more streamlined model.

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Lise Watier, Quebecor launch multi-platform campaign

The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.

Innovation Nation

ICYMI: Postmedia launches new series

Plus, a strike has been averted at the Globe, and Quebecor wants to reduce the carbon footprint caused by its production business.

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Quebecor revenues up in Q3 despite media declines

The company’s revenues were mainly boosted by strength in the Videotron brand.

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Quebecor launches French-language audio platform

QUB radio, launching Oct. 15, will feature live radio programming and podcasts in French.

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ICYMI: Facebook’s video acquisition

Plus, Quebecor has filed a motion against the Quebec Press Council.

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Quebecor acquires Guide de l’auto

VP of digital content Mathieu Turbide says the acquisition was driven by a desire for more cross-platform content.

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Habs’ playoffs absence may have dogged Quebecor’s media in Q2

Revenue for media fell by 6.5%, although TVA Network’s market share remained stable.

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TVA announces reality-filled fall programming

The network will air three new reality shows that centre around romance, music and dance.

La Cite

La Cite de l’Energie looks to increase tourism with new partnership

The five-year agreement with Quebecor includes promotion of the theme park across the communication company’s platforms.

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Quebecor’s Q1 revenue up, but media down

Lower revenues from advertising with TVA Network and subscriptions on TVA Sports were offset by growth in Club Illico.

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TVA bolsters specialty offering with Serdy acquisition

Évasion and Zeste channels have posted revenue growth, but it has not always been consistent.

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Sun Life targets millennials with new Quebecor partnership

Porte-monnaie‘s personal finance focus offers an opportunity to a brand seeking better connections with young adults.