Articles Tagged ‘Quebecor’

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Quebecor picks up Blue Moon, Ransom

The broadcaster made 10 additions for its 2017/18 slate across TVA and addikTV.

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TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

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Quebecor brings new ad options with Tuango partnership

The media company will now allow clients to pay for advertising through goods sold on the Quebec-owned e-commerce platform.

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Pierre Karl Peladeau named president and CEO of Quebecor

The former head of the Parti Quebecois returns to the media company he lead for 14 years.

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ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave

In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.

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Coup de Pouce’s milky ‘white’ issue partnership

How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.

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Quebecor to cut 8% of workforce

The media company is also shuttering two magazines, CHEZ SOI and Tellement bon.

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TVA adds on-demand option

The network will extend the life cycle of its linear properties (such as La Voix Junior, pictured), offering advertisers a new way to reach viewers.

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Quebecor adds to media creativity team

Randy Mauskopf has been hired to lead sales ops for the Toronto English market in the new role.

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What’s that smell? It’s marketing

Quebecor has teamed with new marketing firm Elixir Marketing Olfactif to add the scent of cake to a new transit ad campaign promoting cooking show La relève.

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Spotted! City of Montreal gets down and dirty with OOH campaign

The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.

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Revenue across segments up at Quebecor

The telecom and media company reported a 7.5% increase in year-over-year revenue, posting $3.88 billion in 2015.

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ICYMI: CBC Radio’s Serial play, CraveTV comes to Shaw

In case you missed it: CBC Radio has launched its Someone Knows Something podcast, CraveTV is now available to Shaw customers and Cineplex is set to crown an e-sports champion.

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Quebecor gives advertisers more targeted options

The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.

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Targeting serial commenters

Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.