Articles Tagged ‘Quebecor’

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ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave

In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.

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Coup de Pouce’s milky ‘white’ issue partnership

How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.

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Quebecor to cut 8% of workforce

The media company is also shuttering two magazines, CHEZ SOI and Tellement bon.

La Voix Junior

TVA adds on-demand option

The network will extend the life cycle of its linear properties (such as La Voix Junior, pictured), offering advertisers a new way to reach viewers.

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Quebecor adds to media creativity team

Randy Mauskopf has been hired to lead sales ops for the Toronto English market in the new role.

La Releve

What’s that smell? It’s marketing

Quebecor has teamed with new marketing firm Elixir Marketing Olfactif to add the scent of cake to a new transit ad campaign promoting cooking show La relève.

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Spotted! City of Montreal gets down and dirty with OOH campaign

The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.

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Revenue across segments up at Quebecor

The telecom and media company reported a 7.5% increase in year-over-year revenue, posting $3.88 billion in 2015.

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ICYMI: CBC Radio’s Serial play, CraveTV comes to Shaw

In case you missed it: CBC Radio has launched its Someone Knows Something podcast, CraveTV is now available to Shaw customers and Cineplex is set to crown an e-sports champion.

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Quebecor gives advertisers more targeted options

The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.

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Targeting serial commenters

Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.

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ICYMI: Globe adds to sales team, CFL’s web series

In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.

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Quebecor wants the Nordiques back in Quebec City

The telco has put its hand up as interested in announced expansion plans for the NHL.

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Spotted! Disney’s haunted Montreal bus stop

The upcoming vacation season has Disney getting creative with Montreal OOH.

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Quebecor sales lead joins RNC Media

Edith Perreault has joined the broadcasting firm following over two years as the EVP of national sales at Quebecor Media.