Articles Tagged ‘Radio-Canada’

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CBC/Radio-Canada sets three-year inclusion plan

The pubcaster hit its Strategy 2020 goal of 2.1% Indigenous representation in its workforce, and noted that 48.9% of its employees are women.

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SRC introduces themed commercial breaks

A new format will allow advertisers to present their ads together in a break that’s unified by a common theme.

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Olympic reach is down from Sochi

Plus, peak audiences for key events failed to graze some of the AMAs from 2014.

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Twitter, CBC sign unique Olympic streaming deal

Canada is the first country with an officially sanctioned live Twitter stream of Olympic competition.

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TLN named Winter Games broadcast partner

The Corus-owned Telelatino broadcaster will air hockey matches from PyeongChang in Spanish and Italian, with more to come in 2020.

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CBC ad revenue spikes in 2016/2017

Revenues jumped 20.3%, largely thanks to the 2016 Rio Olympics, according to its annual report.

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Toyota axes ad breaks for cross-platform campaign

Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.

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CBC proposes ad-free model in Heritage filing

The pubcaster said it should move to a model akin to the BBC, which would require almost $400 million in additional government funding.

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A view into Radio-Canada’s new windowing strategy

CRO Jean Mongeau on how the pubcaster is experimenting with its French SVOD to extend linear audiences.

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Errol Da-Re lands at CBC/Radio-Canada

The former Shaw Media EVP of sales is tasked with leading Olympic sales at the pubcaster.

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CBC plays holiday matchmaker

The pubcaster’s Media Solutions team is pairing brands with key scenes this festive season.

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Pan Am Games’ CBC closer nets 2 million viewers

Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.

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The sponsors behind the CBC’s Pan Am/Parapan Am push

Who has signed on to the games, and the CBC’s new app strategy.

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Robyn Sullivan joins CBC

The national broadcaster has hired Robyn Sullivan to lead digital optimization efforts.