Articles Tagged ‘Raymond Reid’

shutterstock_338044970

Sheridan moves to close the skills gap

A new partnership with Digital Adlab and Google Canada aims to arm students with digital buying and selling skills before they enter the workforce.

shutterstock_44174074

Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

peter vaz

Is a ‘GRP 2.0′ needed for mobile measurement?

Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.