Articles Tagged ‘RBC’

radio

Financial services continue to dominate radio buying: Media Monitors

Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.

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TIFF 2018: Nespresso makes it official, RBC adds five years

A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.

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La Voix does a duet with RBC this season

TVA’s top-rated Quebec reality show kicks off its sixth season with a new sponsor.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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RBC Training Ground grows as Olympic season kicks off

More amateur athletes get a chance to prove their mettle as the financial institution readies its Olympic campaign.

Bryan Inc

RBC enters into three-year Corus partnership

The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.

Olympics

CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

rbcRinkDustinJohnson

Spotted! RBC brought a rink to the golfing green

The title sponsor of the Canadian Open brought some Canadiana to the seventh hole.

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RBC adds national sponsorship reach with Live Nation deal

CMO Mary DePaoli on what the new partnership adds to the financial co’s sponsorship mix.

radio

RBC buys the top: Media Monitors

The bank bought the most airtime in Toronto for the week of April 10 to 16.

melanieSmith

Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

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Local focus grows for RBC in year two of Olympic program

The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

radioShutterstock

RBC buys the top: Media Monitors

The financial company purchased the most radio advertising for the week of Oct. 17 to 23.

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RBC’s future-focused Canada 150 program

The bank is giving youth $150 and using what they do with the money to fuel a social media-heavy national birthday campaign.