Articles Tagged ‘RBC’

BC RBC Training Ground 2017 BC winner Avalon Wasteneys_NR photo

RBC Training Ground grows as Olympic season kicks off

More amateur athletes get a chance to prove their mettle as the financial institution readies its Olympic campaign.

Bryan Inc

RBC enters into three-year Corus partnership

The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.

Olympics

CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

rbcRinkDustinJohnson

Spotted! RBC brought a rink to the golfing green

The title sponsor of the Canadian Open brought some Canadiana to the seventh hole.

ConcertShutterstock

RBC adds national sponsorship reach with Live Nation deal

CMO Mary DePaoli on what the new partnership adds to the financial co’s sponsorship mix.

radio

RBC buys the top: Media Monitors

The bank bought the most airtime in Toronto for the week of April 10 to 16.

melanieSmith

Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

rbcTrainingGround

Local focus grows for RBC in year two of Olympic program

The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

radioShutterstock

RBC buys the top: Media Monitors

The financial company purchased the most radio advertising for the week of Oct. 17 to 23.

rbcMake150Count

RBC’s future-focused Canada 150 program

The bank is giving youth $150 and using what they do with the money to fuel a social media-heavy national birthday campaign.

CBC Olympic control room

Rio 2016: Inside the CBC’s branded-content engine room

How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

cathyCollierCMDC2016

Getting caught up with the speed of change

From binge-worthy branded content to a plea to end the online mobile ad insanity, some key takeaways from yesterday’s CMDC conference.