Articles Tagged ‘RBC’

ChangingTheNarrative_JenniferPodemski

RBC extends TIFF content program

The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.

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RBC takes the Training Ground to a national level

A partnership with CBC Sports will see even more national content come from the program.

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RBC makes a play for the top in Toronto: Media Monitors

Meanwhile, the auto industry made a big spend in Montreal with two entrants in the top-five.

RBC Royal Bank-RBC acquires naming rights to the London Conventi

RBC ups its sponsorship spend in London

The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.

Slots

OLG edges into top spot: Media Monitors

Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.

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RBC pushes to the top: Media Monitors

Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.

BMO

Bank of Montreal stays at the top: Media Monitors

RBC makes a significant splash in Toronto while CTV edges into top spot in Montreal.

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RBC buys on top: Media Monitors

The financial institution knocked the top players out in both Montreal and Toronto.

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RBC returns to the training ground

This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.

ArminHuska

Armin Huska moves to RBC

The former Mindshare Canada exec will still focus on media, this time from a brand perspective.

RBC

RBC leads in Toronto, Montreal: Media Monitors

The financial institution was the top radio ad buyer in both Montreal and Toronto for the week of Nov. 12 to 18.

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Financial services dominate in Toronto, Montreal: Media Monitors

The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.

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RBC, CTV take #1: Media Monitors

Also making the top-five in Toronto were Honda Dealer Association and Sunwing, with Bell High Speed Internet taking the #2 spot in Montreal.

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RBC reigns supreme in Montreal, Toronto: Media Monitors

Banks, credit unions, mortgage and financial services were the top category in the Toronto market.

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Financial services continue to dominate radio buying: Media Monitors

Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.