Articles Tagged ‘RBC’

rbcRinkDustinJohnson

Spotted! RBC brought a rink to the golfing green

The title sponsor of the Canadian Open brought some Canadiana to the seventh hole.

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RBC adds national sponsorship reach with Live Nation deal

CMO Mary DePaoli on what the new partnership adds to the financial co’s sponsorship mix.

radio

RBC buys the top: Media Monitors

The bank bought the most airtime in Toronto for the week of April 10 to 16.

melanieSmith

Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

rbcTrainingGround

Local focus grows for RBC in year two of Olympic program

The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

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RBC buys the top: Media Monitors

The financial company purchased the most radio advertising for the week of Oct. 17 to 23.

rbcMake150Count

RBC’s future-focused Canada 150 program

The bank is giving youth $150 and using what they do with the money to fuel a social media-heavy national birthday campaign.

CBC Olympic control room

Rio 2016: Inside the CBC’s branded-content engine room

How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

cathyCollierCMDC2016

Getting caught up with the speed of change

From binge-worthy branded content to a plea to end the online mobile ad insanity, some key takeaways from yesterday’s CMDC conference.

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RBC takes the week: Media Monitors

The bank bought the most radio advertising in Toronto for the week of March 28 to April 3.

rio2016CBC

The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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RBC’s hunt for Canadian Olympians

The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.