Articles Tagged ‘RBC’

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Olympic Rings

Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

cathyCollierCMDC2016

Getting caught up with the speed of change

From binge-worthy branded content to a plea to end the online mobile ad insanity, some key takeaways from yesterday’s CMDC conference.

radioShutterstock

RBC takes the week: Media Monitors

The bank bought the most radio advertising in Toronto for the week of March 28 to April 3.

rio2016CBC

The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

Copied from strategy - RBC

RBC’s hunt for Canadian Olympians

The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.

G&M RBC

RBC maps a retirement plan with the Globe

The G&M comes out with a retirement-focused product and RBC launches a national campaign targeting the same demo.

radioShutterstock

RBC buys the top: Media Monitors

The financial company bought the most ads in Toronto for the week of Oct. 19 to 25.

radioShutterstock

RBC buys the top: Media Monitors

The financial company bought the most radio advertising in Toronto for the week of Oct. 5 to 11.

money, Canada

RBC buys the top: Media Monitors

The financial company bought the most radio time in Toronto for the week of Sept. 28 to Oct. 4.

Someday Studio 2

Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

radioShutterstock

RBC buys the top: Media Monitors

The bank bought the most advertising in Toronto for the week of April 27 to May 3.

StevenandChris

RBC shows off perks program on Steven and Chris

The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.

TIFFshutterstock

Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

Radio-300x234

RBC buys the top: Media Monitors

The bank had the most advertising airtime for the week of July 28 to Aug. 3.