Articles Tagged ‘RDS’

GreyCup2017

Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

ArgosWin

CFL division finals draw larger audiences

Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.

sports

Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

shutterstock_110257877

Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn

CTV Two will begin airing Thursday night football games this fall.

tragicallyHip2016

ICYMI: Bell Media kicks off French Open coverage; The CBC gets hip again

TSN will kick off the summer with 500 hours of tennis content, while CBC will do so with a re-broadcast of The Tragically Hip’s final show.

Copied from strategy - cibcsmart

Which brands are investing on Canadian side of simsub divide?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

torontoFCSeattleSounders

MLS Cup closes record-breaking playoff season for TSN and RDS

Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.

torontoFCDecember2016TSN

Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

intactMontreal

Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.

CLG Northern Arena

Bell signs up to play with Northern Arena

The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.

coorsLightGames

Backyard beer games return to TSN and RDS

The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.

IIHF2016

IIHF closes to over one million on TSN/RDS

Viewership to Team Canada’s games during the tournament were up 13% over last year overall.

blueRoomJoseBautista

ICYMI: Twitter’s celeb-friendly space, The Masters post growth

In case you missed it: Twitter Canada has opened a Blue Room, The Masters posted higher viewership numbers and digital spend is expected to pass TV in the U.S. next year.