Articles Tagged ‘RDS’

sportsTVShutterstock

TSN scores big with Canadians

The network says 72% of Canadians viewed the 2018 FIFA World Cup at some point during the month-long tournament.

CBCWorldCup

TSN, RDS kick off World Cup with digital offerings

TSN Direct and RDS Direct come ahead of the soccer tournament in Russia.

SoccerShutterstock

Coca-Cola takes title sponsorship for FIFA

The last tournament took in an average of 1.7 million viewers, and audiences have been on the upswing since 2010.

Mark Anthony Di Cio

Bell Media appoints new director for combined French TV sales

The media co. will combine sales teams for its French-language specialty and RDS channels into a lone sales outlet for Toronto.

GreyCup2017

Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

ArgosWin

CFL division finals draw larger audiences

Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.

sports

Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

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Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn

CTV Two will begin airing Thursday night football games this fall.

tragicallyHip2016

ICYMI: Bell Media kicks off French Open coverage; The CBC gets hip again

TSN will kick off the summer with 500 hours of tennis content, while CBC will do so with a re-broadcast of The Tragically Hip’s final show.

Copied from strategy - cibcsmart

Which brands are investing on Canadian side of simsub divide?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

torontoFCSeattleSounders

MLS Cup closes record-breaking playoff season for TSN and RDS

Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.

torontoFCDecember2016TSN

Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

intactMontreal

Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.