Articles Tagged ‘real-time bidding’

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

Casale Media

RTB here to stay: report

Andrew Casale tells MiC about the new study and explains how RTB is spreading in Canada.

ipad21

Juice Mobile launches RTB platform

The Toronto-based marketing company rolls out what it calls the first mobile-specific, real-time bidding platform in Canada.

Computer

Henderson Bas Kohn launches RTB platform

The agency, with fellow MDC Partners company Varick Media Management, has launched the HBK Audience Media Platform.