Articles Tagged ‘RealityMine’

Pellegrini

Vividata goes cross-platform with new passive measurement panel

In the move CEO Pat Pellegrini calls “the biggest change” for Vividata since it was formed, the company will no longer rely purely on survey data.

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

sportsTVShutterstock

Understanding day-by-day media consumption: TouchPoints

Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.

Paul Street

RealityMine names global research head

The market research company has hired Paul Street to head data collection and analysis across mediums.