Articles Tagged ‘Red Bull’

SoundCloud open for business


The audio-streaming platform has announced a new service for independent and major artists to monetize content with a full slate of advertising options.

BCON bits


From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

Biggest Loser doctor signs development deal


Pediatrician Joanna Dolgoff has signed a deal with Canadian Buck Productions to create a reality TV show around her gamified childhood obesity program.

Spotted! Red Bull drops from the skies

Out Of Home

Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide, including six in Canada.

The Verdict: Red Bull takes a triumphant ride


The brand talks to MiC about the results of working with Xbox to promote its sporting event.