Articles Tagged ‘Red Bull’



BCON bits

DigitalMobileTelevision

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.



Biggest Loser doctor signs development deal

Television

Pediatrician Joanna Dolgoff has signed a deal with Canadian Buck Productions to create a reality TV show around her gamified childhood obesity program.



Spotted! Red Bull drops from the skies

Out Of Home

Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide, including six in Canada.



The Verdict: Red Bull takes a triumphant ride

Digital

The brand talks to MiC about the results of working with Xbox to promote its sporting event.