Articles Tagged ‘Reprise’

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Does Tumblr have a future for advertisers?

The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

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Reprise creates new VP role

Nicole Simpson will focus on strengthening relationships between clients at Reprise and the rest of the Mediabrands family.

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Reprise launches digital auditing platform

The platform will look at user experience, discoverability and overall quality of digital properties.

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IPG Mediabrands combines its digital media services

The company’s search, social and mobile services will all sit under the unified Reprise umbrella.

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Harvey Carroll on his jump to media

The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.

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IPG Mediabrands names new Canadian CEO

Harvey Carroll has been named to the position from his most recent role at Grip Limited.