Articles Tagged ‘Rio 2016 Olympic Summer Games’

p&GOlympicStrong

P&G’s Olympic spot wins with Canadian women: study

Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.

Air Canada Fly the Flag

New Air Canada campaign takes flight for Rio

The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.

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CIBC teams with Canadian Paralympic Committee

The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.

Alex Langevin

Oakley Canada joins the Olympic team

Oakley’s Alex Langevin talks about the four-year deal, which will see the brand create a special line of eyewear for Canada’s Olympic athletes.

CBC

Kraft’s Jim Kozak joins CBC Revenue Group

The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.

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Jeffrey Orridge named GM of Olympics for CBC

Kirstine Stewart on the addition to Orridge’s title, and how the CBC is preparing for the 2014 Games.

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Why the CBC went it alone for Olympics

Kirstine Stewart tells MiC why it made sense for the pubcaster to bid on the 2014 and 2016 Games.

Money

CBC wins broadcast rights for 2014 and 2016 Olympic Games

The pubcaster wins the Olympics following two failed joint bids with Bell Media earlier this year.