Articles Tagged ‘Rob Young’

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Media Roundtable: Finding the right investment mix

Our resident experts discuss what it really means to be agile in the ever-changing media landscape.

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Media Roundtable: What’s the plan?

Marketers and media experts discuss what’s working, what’s not and how data is impacting investment.

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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Heritage minister’s culture policy offers vision, few hard details

The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.

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Judges and online jurors announced for MIAs

The jury will be a who’s-who of various industry sectors including media, agency and marketing.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

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Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

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Blog: Big broadcasters, big data, big job ahead

PHD’s Rob Young examines the data disconnect that’s keeping media people awake at night.

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Blog: The battle for cross-platform data

PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.

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Are millennials Lilliputians?

PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).

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TV’s gestalt: What’s on offer for broadcast year ’17

PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.

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Unravelling Canadian consumer behaviour

TouchPoints, the first substantial study of the Canadian multimedia user is out, giving buyers access to more precise planning data.

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Will the skinny basic push cord-cutters into Neverland?

With skinny basic in market (and under fire) for a week, pundits wonder if the CRTC erred in spreading out the arrival of the $25 package and pick-and-pay.

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Blog: The great newspaper migration

PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.