Articles Tagged ‘Robert Rose’

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

McMorris

BCON bits

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

RobertRose

BCON Expo preview: A better model for content marketing measurement

Robert Rose, chief strategist at the Content Marketing Institute, on how marketers can get more efficient results from their content marketing metrics.