Articles Tagged ‘Rona’

CFLPatch

CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

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Go Transit pulls in at the top: Media Monitors

Although the regional transit service bought the most time for radio ads in Toronto for the week of Aug. 7 to 13, the biggest category buyer was the trucks, cars and auto dealership categories.

radioShutterstock

Rona climbs to the top: Media Monitors

The retailer made a big jump in Toronto and Montreal in the most recent radio ad tallies.

chantalGilbert

Chantal Gilbert joins Groupe V Media

The Quebec-based media company has hired the former Carat exec as its director of media creativity.

Copied from strategy - Partner Rona-A

Lowe’s to buy Rona in friendly takeover

The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.

ronaHoliday

Rona’s tablet-heavy holiday

How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.

ronaStPatricksDay

Rona paints the town

The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.

CFL

The Grey Cup touches down in Toronto

Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.

RONA

Rona brings it home

The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.

CGA

Certified General Accountants play with numbers

The organization is running TV ads, which speak about Steam Whistle and Rona’s sustainable efforts, during business and news programming.

RonaOlympic

Rona renovates its Olympic media plan

The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.

ItReflectsusAll

The Grey Cup hits the rails for its 100th celebration

Rona is the lead sponsor for the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.

Superbodies

Canada’s Olympic Consortium unveils sponsored broadcast segments

The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.

Football

TSN releases CFL plans

The Bell Media channel unveils a new social TV segment and its 77-game schedule leading up to the 100th Grey Cup.