Articles Tagged ‘Rosanne Caron’

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OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

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Audit shows OOH data remains consistently accurate

COMB’s third annual audit reports accuracy of companies’ data remains exceptional high.

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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OMAC introduces new OOH awards

The IRIS Awards will be announced quarterly with a grand prix winner at the end of the year.

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ICYMI: Rosanne Caron to be awarded, Bell Media’s foray into theatre

In case you missed it: Caron will be awarded at OOH Day, Bell Media is getting into live theatre and Tennis Canada has named a new CMO.

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COMB, OMAC announce new certification program

Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.

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ICYMI: Modi Media pacts with Innovid, Facebook shutters desktop exchange

In case you missed it: Facebook to close down FBX, OMAC has launched a bilingual resource site and there are some new tweeting modifications from Twitter.

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COMB explores new OOH measurement

President Rosanne Caron on how the promotion of Adrian Makurat (pictured) to research director will help the organization meet its 2016 goals.

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COMB’s new board members

The OOH industry body has started the year with three new board appointments and a focus enhancing its tools’ data capabilities.

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OMAC activates conversations for a digital future

The out-of-home industry body’s annual conference was a launch pad for its future certification program.

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COMB adds to its membership

With the addition of Clear Channel Canada and Thom Partners, the membership-based body has grown its roster and expanded its measurement capability.

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OOH ads pique shopper curiosity: study

The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.

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COMB adds arena ad co to roster

Rec Media will have its about 2,800 ads measured by the out-of-home measurement bureau.

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OOH drives mobile action: study

The comScore data finds mobile users who view OOH are taking actions like looking up store locations.

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COMB-ing through the numbers

The organization is on a mission to synchronize the data it has on record with that of its OOH company members.