Articles Tagged ‘Sam Sebastian’

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Pelmorex hires Rory Capern as partnership VP

Twitter Canada’s former managing director to extend the brand for The Weather Network’s parent into new markets and sectors.

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Despite data play, video remains key for Pelmorex

A new campaign promotes deeper user engagement to keep the Weather Network’s video offering strong.

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Pelmorex acquires Addictive Mobility

The deal is part of Pelmorex’s strategy to establish itself as a company rooted in big data, analytics and insights.

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Pelmorex rebrands, names new CEO

Former Google Canada managing director Sam Sebastian joins as Pelmorex shifts towards an information networks data solutions business.

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YouTube isn’t TV and it’s OK with that

MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.

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Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?