Articles Tagged ‘Samsung’

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NBA Canada partners with Samsung for VR broadcasts

For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.

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Spotted! Samsung’s #GalaxyLife rides into Toronto

The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.

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P&G’s Olympic spot wins with Canadian women: study

Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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Samsung shoots for millennials with NHL partnership

The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.

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Will Twitter’s new ad unit get people talking?

Sport Chek and Samsung were the Canadian beta launch partners behind conversational ads, a new unit aimed at generating interaction.

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Facebook expands 360 video to brands

With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.

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Apple still rules on tablets: MTM

According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.

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Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

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A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.

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Rogers sets off on a hockey tour

Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.

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The Globe uploads an Android app

The national newspaper is delivering a curated experience to readers and advertisers on a new app exclusive to Android tablet users.

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MMVAs sponsorship spots sold out ahead of Sunday’s show

New on the sponsorship list for this year are Bud Light Lime-A-Rita, Scotiabank and Samsung.