Articles Tagged ‘Sara Moore’

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The Grey Cup gets creative with OOH

Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.

CFL

The Grey Cup touches down in Toronto

Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.

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The Grey Cup hits the rails for its 100th celebration

Rona is the lead sponsor for the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.