Articles Tagged ‘Sarah Thompson’

twitterShutterstock

What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

robin-worrall-749755-unsplash

Bell asks its telco customers to get more personal

Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.

strategyNov15-0131

Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

strategyNov15hrez-0134-622x432

Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

strategyNov15-0101

Media Roundtable: How brands (and their partners) are evolving

Industry leaders hash out how to make the work work for brands, agencies and media companies.

charles-deluvio-763678-unsplash

Who gets to play on Pinterest?

With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?

jaelynn-castillo-58131-unsplash

MRC gets granular with updated brand safety guidelines

This is the first significant update to the guidelines since 2012.

WhatsApp-Status-feature

Status ads are on their way to WhatsApp

Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.

RIMsocialmediaweek

Social Media Week digs deep into data

Networked Insights announces the launch of a new analysis tool, and RIM discusses how it uses social for product development.