Articles Tagged ‘Scotiabank’

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Scotiabank renews NHL sponsorship for five more years

‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.

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Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

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How Scotiabank’s foray into storytelling fared

Details from the brand on Heroes of Hockey Day in Canada.

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Scotiabank signs on as title sponsor for 2017 NHL Centennial Classic

The deal marks the first time the financial company has signed on as title partner of a signature league event.

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Scotiabank’s successful social media experiment

How the financial co beat its paid social media benchmarks with an employee sharing program during the World Cup of Hockey.

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Scotiabank digs into Canada’s hockey stories

The financial company is tugging at the heartstrings in a new 20-part series tapping youngsters from Canadian minor league teams.

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Scotiabank goes live with Twitter

The financial institution will sponsor three live daily shows from the minds of business-focused Bloomberg.

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Scotiabank relives Canada’s “hockey dreams”

The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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Scotiabank adds to media team

Gah Yee Won and Ryan Van Dongen have both joined the financial company’s global team.

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Scotiabank hones in on home renos

The bank worked with House & Home magazine to execute an AR video strategy promoting its home-targeted financial products.

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How sponsorship has evolved in the ‘Den’

CBC’s senior content liaison executive on the ways in which brand partnerships with Dragons’ Den have changed as the show approaches its 10th season.

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Scotiabank makes a play for millennials through Instagram

Why the brand decided to be the first bank to advertise on the platform in Canada.

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Sport Chek joins Scene to create buzz-worthy deals

Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.

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A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.