Articles Tagged ‘Scotiabank’

sponsorship marketing awards

Scotiabank takes Best of Show at Sponsorship Marketing Awards

The retail bank also picked up three gold awards and one distinction honour.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Hockey-300x200

Scotiabank signs on as official bank of Edmonton Oilers

The deal will focus on activating around grassroots hockey programs like the Scotiabank Girls HockeyFest.

Penny

Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.

holliswealth

HollisWealth channels heritage for rebrand

The Scotiabank-owned financial advisory network has launched its largest campaign ever, which includes print buys and leveraging Scotia’s NHL sponsorship ties.

Scotiabank

Scotiabank’s expanded NHL play

Duncan Hannay, SVP and head of marketing at the financial services company tells MiC about how the brand plans to break out of the crowded hockey market this season.

Copied from Playback - Hockey-300x200

TSN unveils sponsor slate for NHL coverage

New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.

xstatic clowns

Scotiabank Nuit Blanche reveals sponsor lineup

First-time sponsor Subaru Canada will have one of its vehicles turned into live art by a graffiti artist, while Nokia Products will sponsor performances by (X)Static Clown Factory (pictured).

Gallant Law

Scotiabank renews partnership with Ti-Cats

The bank’s director of sponsorships and partnerships talks about the deal, which will see the bank become a founding partner of Tim Hortons Field.

Budweiser Releases Limited Edition "Winnipeg Jets Fan Brew"

Budweiser wins big at 2013 SMAs

The Labatt brand took home the Best of Show at the Sponsorship Marketing Awards for its activation around the Winnipeg Jets’ 2011/2012 NHL season.

McReynolds

Analysts on the business of media at CMDC

Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.

SceneKiip

Scene targets mobile gamers with Kiip

The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.

TelusFanCup

Spotted! Telus brings fans into the action

How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.

Microsoft image

Microsoft launches Ads in Apps, industry responds to Do Not Track

Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.

DragonsDenDay2

Ford Fusion promotes with Dragons

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.

Scotia Astral

Scotiabank sets the scene with NFC

The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.