Articles Tagged ‘seniors’

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Has new media changed seniors’ love of TV and print?

New research from MTM also shows older English speakers use tablets over smartphones.

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Are seniors likely to cut the cable cord?

An MTM report shows how this non-digitally native Anglophone Canadian demo has responded to technology in its media consumption.

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Boomers and seniors: how should we reach them?

Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.