Articles Tagged ‘Shane Cameron’

OMDSonnet

OMD’s changing media role: MAOY 2017

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

ShaneCameron

Blog: The next big startups

OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.

Copied from strategy - OMD agency photo

MAOY Silver: OMD plans for content

The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.

shaneCameron

Blog: Three reality checks for future-forward media planners

OMD’s Shane Cameron on why the industry needs to start putting everything it professes to know into action.

shaneCameron

OMD Canada adds to C-suite

Shane Cameron has been promoted to chief innovation officer, as the agency expands its focus on data-driven planning.

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2015 will be the year of…

Is it programmatic direct? Wearables? Mobile? Industry leaders gave their predictions for 2015 and looked back on the big shifts of last year.

CollierCameron

Measurement needs to step up in 2015: Cameron and Collier

OMD Canada’s CEO Cathy Collier and managing director of digital Shane Cameron on the changes that will shape the next 12 months.

Copied from strategy - OMD group photo

MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.

ShaneCameron

Pick your Platform: Shane Cameron on the power of MCNs

OMD Canada’s managing director of digital and emerging media on the changes coming with the rise of multi-channel networks.

peter vaz

Is a ‘GRP 2.0′ needed for mobile measurement?

Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.

OMD

OMD, John St. and Tribal Worldwide win big at Agency of the Year

The three agencies took the titles of top media, creative, digital shops, respectively, while Touche! PHD’s Karine Courtemanche won Media Director of the Year.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

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2012 year in review: OMD

Cathy Collier and Shane Cameron on the best campaigns and biggest innovations in media, as well as trends in the industry.

Ssense

Media weigh-in: Shoppable videos

MiC asks Shane Cameron from OMD and Will Oatley from Carat to explore the benefits and drawbacks of integrated e-commerce videos.