Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.
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Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.
the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.
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The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”