Articles Tagged ‘Sid Lee’



Spotted! Mark’s steps into transit

Out Of Home

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.



BCON bits

DigitalMobileTelevision

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.



The Verdict: #Whatittakes

DigitalMobileTelevision

Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.



Sport Chek gears up for Sochi

DigitalOut Of HomePrintTelevision

Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.



Shaw Media partners with Keurig for new spots

Television

The media co will launch a new campaign with stars of Food Network Canada’s Restaurant Takeover.



Burger King trims the fat

ExperientialRadioTelevision

the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.



PC Financial shows its good side

Printscreening-roomTelevision

The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.



Mark’s expands its target in new campaign

Out Of HomePrintTelevision

The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”



Birks channels heritage for rebrand

DigitalOut Of HomePrint

The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.



Adidas gets interactive

DigitalOut Of Home

The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.