Articles Tagged ‘Sid Lee’
PepsiCo lets hockey fans hoist the Stanley cup
Aiming to give fans the experience of their lifetime, the company has partnered with Subway restaurants across Canada.
ICYMI: Sportsnet layoffs, Heineken’s new shop
In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.
Instagram expands its video options
Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.
Spotted! An artistic look at Smartwater
The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.
Rona’s tablet-heavy holiday
How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.
ICYMI: Ad agency moves, Ipsos adds CMO
In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.
RONA L’Entrepot, La Presse+ gear up for patio season
The retailer is solidifying its shift to digital with a new campaign in La Presse+.
Rona paints the town
The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.
Dive Networks brings Sid Lee on board
The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.
Spotted! TSAs that forecast daily discounts
Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.
Sport Chek signs with the Raptors
The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.
Postmedia posts fourth-quarter loss
The media co is banking on its four-platform strategy and proposed acquisition of Sun Media assets to bolster the company.
Spotted! Mark’s steps into transit
The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.
From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.
The Verdict: #Whatittakes
Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.