Articles Tagged ‘Sid Lee’


Rona’s tablet-heavy holiday

How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.

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ICYMI: Ad agency moves, Ipsos adds CMO

In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.

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RONA L’Entrepot, La Presse+ gear up for patio season

The retailer is solidifying its shift to digital with a new campaign in La Presse+.


Rona paints the town

The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.


Dive Networks brings Sid Lee on board

The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.

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Spotted! TSAs that forecast daily discounts

Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.


Sport Chek signs with the Raptors

The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.

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Postmedia posts fourth-quarter loss

The media co is banking on its four-platform strategy and proposed acquisition of Sun Media assets to bolster the company.

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Spotted! Mark’s steps into transit

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.


BCON bits

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.