Articles Tagged ‘Sid Lee’

ICYMI: Ad agency moves, Ipsos adds CMO


In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.

RONA L’Entrepot, La Presse+ gear up for patio season


The retailer is solidifying its shift to digital with a new campaign in La Presse+.

Rona paints the town

Out Of Home

The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.

Dive Networks brings Sid Lee on board


The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.

Spotted! TSAs that forecast daily discounts

Out Of Home

Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.

Sport Chek signs with the Raptors


The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.

Postmedia posts fourth-quarter loss


The media co is banking on its four-platform strategy and proposed acquisition of Sun Media assets to bolster the company.

Spotted! Mark’s steps into transit

Out Of Home

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.

BCON bits


From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

The Verdict: #Whatittakes


Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.