Articles Tagged ‘Smirnoff’

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Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

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TheScore gets ‘Furious’ over March Madness

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.

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Smirnoff shifts to summer to increase sales

The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.

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Psychology in advertising and how Smirnoff got its mojo back: Future Flash

Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.

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Spotted! Smirnoff gets tropical

The vodka brand turns Toronto transit shelters into an urban oasis.