Articles Tagged ‘Snap’

snapPepsi

What does 2019 have in store for Snapchat?

Media and social experts debate whether or not the social platform needs to age up in its appeal.

Snapchat main

Users stable, revenue climbing for Snap in Q4

The strong quarter led to a jump in the company’s stock.

AMW

ICYMI: Twitter to stream Lets Talk special, Snap loses another

Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.

joe1-623x350

Joe Strolz departs Snap Canada

The country manager announced his resignation in a memo to staff obtained by MiC.

Copied from StreamDaily - joe1

Joe Strolz on who really uses Snapchat

The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.

snapchat social video

People Moves: GroupM, Snap and more

Canada’s media companies are saying hello – and goodbye – to people across account management, business and talent teams.

Snap Camera_UI 2

Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

Stories Home 3 Snapchat Live Stories June 6

Snap stocks drop following financial report

The company’s latest quarterly reported revenue growth alongside a loss in daily active users.

Snapchat main

CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

thought-catalog-731868-unsplash

Daily active users shrink, revenue grows for Snapchat

News of the user decline saw the company’s stock take a small hit.

Copied from StreamDaily - joe1

Joe Strolz on how Snapchat is finding its groove

The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.

Stories Home 3 Snapchat Live Stories June 6

Snapchat rolls out non-skippable Commercials

The ads will appear during Snapchat’s premium TV-like content through its Shows platform.

jenna-day-309593-unsplash (1)

Snapchat switches story ads to programmatic model

The new options will allow targeted buys, rather than national takeovers.

jenna-day-309593-unsplash

Snapchat expands its targeting capabilities

New features allow advertisers to serve ads based on users’ current locations.

SnapScreener

Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.