Articles Tagged ‘Snap’

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Snapchat switches story ads to programmatic model

The new options will allow targeted buys, rather than national takeovers.

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Snapchat expands its targeting capabilities

New features allow advertisers to serve ads based on users’ current locations.

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Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.

Stories Home 3 Snapchat Live Stories June 6

Snap courts app marketers with new updates

The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.

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Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

Stories Home 3 Snapchat Live Stories June 6

Brands can finally promote their story on Snapchat

The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

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Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.

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Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

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Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.

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Snapchat gets more granular with ad placement

The social media company has introduced manual ad controls that help curb brand safety issues as well as allow for creative optimization.

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Snap revenue up, but so are losses

The social media company added to its daily active user count in the second quarter.

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Snap Publisher opens up to everyone

The ad creation tool had previously only been tested by a handful of small businesses.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snap’s first public financials, a new beginning for ‘Idol’

In case you missed it: The first public financial results saw some user growth – and a $2 billion net loss – for Snapchat, and American Idol has found a new U.S. network.