Articles Tagged ‘Snap’

snapSpectacles

Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.

snapchat social video

Snapchat gets more granular with ad placement

The social media company has introduced manual ad controls that help curb brand safety issues as well as allow for creative optimization.

snapchat social video

Snap revenue up, but so are losses

The social media company added to its daily active user count in the second quarter.

snapchat social video

Snap Publisher opens up to everyone

The ad creation tool had previously only been tested by a handful of small businesses.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snap’s first public financials, a new beginning for ‘Idol’

In case you missed it: The first public financial results saw some user growth – and a $2 billion net loss – for Snapchat, and American Idol has found a new U.S. network.

Stories Home 3 Snapchat Live Stories June 6

Snapchat launches self-serve ad manager

The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

Olympics

ICYMI: The Olympics are returning to Snapchat; Postmedia launches pro-journalism campaign

In Case You Missed It: A new campaign for Postmedia, a new look for Golf Canada, a new way to watch the 2018 Olympics and a new charitable campaign from Corus.

geofilter

What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

Stories Home 3 Snapchat Live Stories June 6

Snapchat gets serious about ads

The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.

snapSpectacles

Snap drops the ‘chat’

The company is changing its moniker and introducing a new brand extension with video glasses.