Articles Tagged ‘SnapChat’

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Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

Friendship Profiles

Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

Stories Home 3 Snapchat Live Stories June 6

Snap stocks drop following financial report

The company’s latest quarterly reported revenue growth alongside a loss in daily active users.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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Canadian work leads to a global win for Mindshare

The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.

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Snap expands e-commerce to include Shoppable Snap Ads

The expansion also includes new audience targeting and tools to ease ad creation for advertisers.

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Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

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CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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Daily active users shrink, revenue grows for Snapchat

News of the user decline saw the company’s stock take a small hit.

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Joe Strolz on how Snapchat is finding its groove

The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.

Stories Home 3 Snapchat Live Stories June 6

Snapchat rolls out non-skippable Commercials

The ads will appear during Snapchat’s premium TV-like content through its Shows platform.

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Instagram adds more Stories features

The updates come following a big surge in users for the platform.

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ICYMI: A CBC cancellation, a new Snapchat initiative

Plus, Workplace by Facebook is now free for non-profits.