Articles Tagged ‘SnapChat’

jonathanDavids

Blog: The rise of Instagram Stories

Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snap’s first public financials, a new beginning for ‘Idol’

In case you missed it: The first public financial results saw some user growth – and a $2 billion net loss – for Snapchat, and American Idol has found a new U.S. network.

Stories Home 3 Snapchat Live Stories June 6

Snapchat launches self-serve ad manager

The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

Olympics

ICYMI: The Olympics are returning to Snapchat; Postmedia launches pro-journalism campaign

In Case You Missed It: A new campaign for Postmedia, a new look for Golf Canada, a new way to watch the 2018 Olympics and a new charitable campaign from Corus.

Camera masks

Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

anneCBC

Anne debut pulls in 815K for CBC

The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.

jamesonSnapchat

Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

geofilter

What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

Stories Home 3 Snapchat Live Stories June 6

Snapchat update brings mobile closer to TV

One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.

coorsLightTorontoRaptorsSeatScavengerHunt

Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.