Articles Tagged ‘SnapChat’

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What does 2019 have in store for Snapchat?

Media and social experts debate whether or not the social platform needs to age up in its appeal.

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Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

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Users stable, revenue climbing for Snap in Q4

The strong quarter led to a jump in the company’s stock.

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Could Snap overtake Twitter in the race for third place?

A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.

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Joe Strolz on who really uses Snapchat

The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.

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Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

Friendship Profiles

Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

Stories Home 3 Snapchat Live Stories June 6

Snap stocks drop following financial report

The company’s latest quarterly reported revenue growth alongside a loss in daily active users.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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Canadian work leads to a global win for Mindshare

The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.

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Snap expands e-commerce to include Shoppable Snap Ads

The expansion also includes new audience targeting and tools to ease ad creation for advertisers.

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Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

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CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.