Articles Tagged ‘SnapChat’

Snapchat

Snapchat rolls out self-serve AR for advertisers

The platform has been shifting its focus from consumer experience to programmatic ad buying.

EcoSport

Ford delves into AR with a Snapchat tour

The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.

Wendys

Wendy’s makes a move for the mobile wallet

The QSR is the first in Canada to pair with Snapchat on its new ad functionality.

McHappy

McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.

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Snapchat switches story ads to programmatic model

The new options will allow targeted buys, rather than national takeovers.

STX Entertainment - I Feel Pretty Shoppable AR_preview

Snapchat rolls out a Shoppable AR Lens

The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.

Group Snap

Snapchat debuts group chat as user backlash continues

Snapchat has rolled out a steady stream of new features in an effort to win back users

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Snapchat expands its targeting capabilities

New features allow advertisers to serve ads based on users’ current locations.

SnapScreener

Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.

Stories Home 3 Snapchat Live Stories June 6

Snap courts app marketers with new updates

The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.

Stories Home 3 Snapchat Live Stories June 6

Brands can finally promote their story on Snapchat

The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.

cbcShutterstock

CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

jenna-day-309593

Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.

snapchat social video

Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

snapSpectacles

Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.