SnapChat » Media in Canada

Articles Tagged ‘SnapChat’

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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Daily active users shrink, revenue grows for Snapchat

News of the user decline saw the company’s stock take a small hit.

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Joe Strolz on how Snapchat is finding its groove

The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.

Stories Home 3 Snapchat Live Stories June 6

Snapchat rolls out non-skippable Commercials

The ads will appear during Snapchat’s premium TV-like content through its Shows platform.

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Instagram adds more Stories features

The updates come following a big surge in users for the platform.

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ICYMI: A CBC cancellation, a new Snapchat initiative

Plus, Workplace by Facebook is now free for non-profits.

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Snapchat rolls out self-serve AR for advertisers

The platform has been shifting its focus from consumer experience to programmatic ad buying.

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Ford delves into AR with a Snapchat tour

The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.

Wendys

Wendy’s makes a move for the mobile wallet

The QSR is the first in Canada to pair with Snapchat on its new ad functionality.

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McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.

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Snapchat switches story ads to programmatic model

The new options will allow targeted buys, rather than national takeovers.

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Snapchat rolls out a Shoppable AR Lens

The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.

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Snapchat debuts group chat as user backlash continues

Snapchat has rolled out a steady stream of new features in an effort to win back users

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Snapchat expands its targeting capabilities

New features allow advertisers to serve ads based on users’ current locations.

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Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.