Articles Tagged ‘SnapChat’

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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Snapchat plays with a new game strategy

The new Snap Games are supported by Snap’s Commercials ad unit and accessible from the messenger side of the platform.

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Snap results lead to a good day on the markets

The social media platform grew its users, beating some expectations.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

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What does 2019 have in store for Snapchat?

Media and social experts debate whether or not the social platform needs to age up in its appeal.

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Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

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Users stable, revenue climbing for Snap in Q4

The strong quarter led to a jump in the company’s stock.

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Could Snap overtake Twitter in the race for third place?

A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.

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Joe Strolz on who really uses Snapchat

The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.

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Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

Friendship Profiles

Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

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Snap stocks drop following financial report

The company’s latest quarterly reported revenue growth alongside a loss in daily active users.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.