Articles Tagged ‘SnapChat’

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Users stable, revenue climbing for Snap in Q4

The strong quarter led to a jump in the company’s stock.

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Could Snap overtake Twitter in the race for third place?

A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.

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Joe Strolz on who really uses Snapchat

The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.

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Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

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Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

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Snap stocks drop following financial report

The company’s latest quarterly reported revenue growth alongside a loss in daily active users.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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Canadian work leads to a global win for Mindshare

The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.

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Snap expands e-commerce to include Shoppable Snap Ads

The expansion also includes new audience targeting and tools to ease ad creation for advertisers.

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Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

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CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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Daily active users shrink, revenue grows for Snapchat

News of the user decline saw the company’s stock take a small hit.

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Joe Strolz on how Snapchat is finding its groove

The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.