Articles Tagged ‘SnapChat’

anneCBC

Anne debut pulls in 815K for CBC

The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.

jamesonSnapchat

Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

geofilter

What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

Stories Home 3 Snapchat Live Stories June 6

Snapchat update brings mobile closer to TV

One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.

coorsLightTorontoRaptorsSeatScavengerHunt

Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

womanTabletShutterstock

Execs report autoplay ads to be least effective online format: study

A new study from Quartz details the online preferences of the elusive demo.

snapchat social video

New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.

torontoFCDecember2016TSN

Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.

Jonathan  Davids Influicity

Blog: Snapchat is changing the media landscape

Jonathan Davids, founder and CEO of Influicity with tips on how to master the social media platform.

Fantastic Beasts

Bell Media takes a new angle for Fantastic Beasts

The newest film based on J.K. Rowling’s work will be promoted in Canada through new platforms, including Snapchat, iHeartRadio and Much Digital Studios.

Stories Home 3 Snapchat Live Stories June 6

Snapchat gets serious about ads

The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.

snapSpectacles

Snap drops the ‘chat’

The company is changing its moniker and introducing a new brand extension with video glasses.

Stories Home 3 Snapchat Live Stories June 6

Face-off: What’s the story with Instagram and Snapchat?

Industry insiders discuss Instagram’s new Stories feature, and whether it’s enough to make millennial favourite Snapchat irrelevant.