Articles Tagged ‘SnapChat’
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
Snapchat update brings mobile closer to TV
One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.
Toronto/Montreal game beats previous MLS record on TSN and RDS
Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.
Blog: Snapchat is changing the media landscape
Jonathan Davids, founder and CEO of Influicity with tips on how to master the social media platform.
Bell Media takes a new angle for Fantastic Beasts
The newest film based on J.K. Rowling’s work will be promoted in Canada through new platforms, including Snapchat, iHeartRadio and Much Digital Studios.
Snapchat gets serious about ads
The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.
Snap drops the ‘chat’
The company is changing its moniker and introducing a new brand extension with video glasses.
Face-off: What’s the story with Instagram and Snapchat?
Industry insiders discuss Instagram’s new Stories feature, and whether it’s enough to make millennial favourite Snapchat irrelevant.