Articles Tagged ‘Sochi 2014 Olympic Winter Games’

Olympic Closing Ceremony takes the week: BBM Canada


The close of the Olympics in Sochi took in the most viewers for the week of Feb. 17 to 23.

The Verdict: #Whatittakes


Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.

The Verdict: #Wearewinter


Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.

The Big Bang Theory wins the week: BBM Canada


CTV’s Thursday night comedy brought in the most viewers for a single show during the week of Feb. 10 to 16, with the Olympics topping the weekly averaged shows.

CBC closes Olympics on a ratings high


Sunday morning’s Gold medal hockey game was watched by an average audience of more than 8.5 million, with half that number staying to watch the Closing Ceremony live.

Friday’s record-breaking Olympic numbers


More than 625,000 Canadians watched the lunchtime hockey game online, with numbers peaking during the final minutes of the game.

Sochi will go down as the ‘clean’ Games: blog


Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.

CBC posts record online streaming numbers for Olympics


The pubcaster has seen more than 8.3 million hours of video streamed on its website, breaking online records for live event viewing during yesterday’s women’s ice hockey game.

Canadian Tire to launch Facebook ads synced with TV ads


Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.

Weekend hockey brings big Olympic numbers


Viewership over the weekend peaked at 7.6 million on Sunday with Canada beating Finland in Men’s Hockey.