The close of the Olympics in Sochi took in the most viewers for the week of Feb. 17 to 23.
Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.
Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.
Sunday morning’s Gold medal hockey game was watched by an average audience of more than 8.5 million, with half that number staying to watch the Closing Ceremony live.
More than 625,000 Canadians watched the lunchtime hockey game online, with numbers peaking during the final minutes of the game.
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.
The pubcaster has seen more than 8.3 million hours of video streamed on its website, breaking online records for live event viewing during yesterday’s women’s ice hockey game.
Viewership over the weekend peaked at 7.6 million on Sunday with Canada beating Finland in Men’s Hockey.