While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.
Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.
Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.
A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.
A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.
The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.
The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.
The Vancouver company turned to Instagram to promote itself, admitting that its category can be a little “sleepy” on social.
For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.
The social networking site has updated several of its measurement tools and announced miscalculations on several metrics for ad clients.
As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.