Articles Tagged ‘social’

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Walmart tweaks its back-to-school targets on Facebook

This year’s campaign went fully immersive and targeted students as well as moms.

Drake

Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

digitalVideoShutterstock

Pre-roll offers more value for advertisers than social video: study

While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.

Twitter Edmonton

Twitter Canada takes its message out of home

Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.

facebook 360

Facebook opens branded content to more pages

Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.

Camera masks

Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

Facebook collections 1

Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

social media

Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.

mobilePhonesShutterstock

Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

Cohen VW

How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

Facebook audience

Facebook reports another round of metrics errors

The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.

Facebook Mobile

Facebook in 2016: Canadians love international news

The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.