The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.
The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.
The Vancouver company turned to Instagram to promote itself, admitting that its category can be a little “sleepy” on social.
For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.
The social networking site has updated several of its measurement tools and announced miscalculations on several metrics for ad clients.
As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.