A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.
A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
Plus, while Facebook remains the most popular social network, its users tend to spend less time online than users of sites like Reddit.
Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.
M2′s Will Pate with some advice for moving beyond “likes” and “followers.”
The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.
Challenges, predictions and plans for the year to come from the SMG topper.
Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.
The media co has dropped its expenditure forecast following economic slowdowns.
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.