Articles Tagged ‘social media’

social media

Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.

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Sponsored posts on the rise for influencers: study

A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.

snapchat social video

New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.

facebookShutterstock

Social media use may have peaked: study

Plus, while Facebook remains the most popular social network, its users tend to spend less time online than users of sites like Reddit.

hubub

Hubub announces monetization model

Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.

Will Pate Headshot

Op Ed: how to drive value in social media

M2′s Will Pate with some advice for moving beyond “likes” and “followers.”

Source Metrics

Social analytics platform Source Metrics launches

The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.

BruceNeve

2012 forecast: Bruce Neve, CEO Starcom MediaVest Group

Challenges, predictions and plans for the year to come from the SMG topper.

Computer

Leger Marketing dishes out a social reality check

Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.

Money

ZenithOptimedia adjusts ad forecast

The media co has dropped its expenditure forecast following economic slowdowns.

SteveRosenblum

Tackling measurement challenges

IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.

Face the Music

Sirius shows its face for music

The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.