Articles Tagged ‘Sonia Carreno’

digital

Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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What to know about ads.cert

Industry experts gear up for the adoption of Ads.cert, the next stage of the IAB’s fraud fighting initiative, ads.txt.

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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A GDPR primer for Canadian publishers and brands

If your web or mobile site tracks European consumers, the EU’s new regulations – and its steep fines – apply to you.

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IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

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The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety

The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Will subscriptions curb ad-blocker use?

Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.

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Digital ad spend overshoots predictions

According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.

Facebook fights ad blockers

Facebook goes on offensive with ad blockers

“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.