Articles Tagged ‘Sonia Carreno’
Digital OOH on cusp of transformation, but not just yet: IAB Canada
At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.
YouTube brand fallout: the Canadian impact
The brands that have confirmed ad spend has been paused in the market and where we go from here.
IAB CEO issues a call to action around fake news
At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.
Digital ad spend overshoots predictions
According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.
IAB launches fee transparency calculator
The industry body has introduced a programmatic fee-transparency tool in the U.S., with IAB Canada working to adapt it to markets here.
IAB works to demystify ad blocking, launches primer
The industry body is responding to the issue by increasing its industry education program and launching a new detection tool.
Videology launches next stage in viewability measurement
The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.
All that unfolded in the digital space in 2015
IAB Canada’s Sonia Carreno does a year-end wrap taking stock of the its main happenings.
How media was consumed in 2015: report
Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.