Articles Tagged ‘Sonia Carreno’

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IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

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The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety

The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Will subscriptions curb ad-blocker use?

Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.

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Digital ad spend overshoots predictions

According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.

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Facebook goes on offensive with ad blockers

“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.

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The state of the Canadian ad-blocking union

A new report from IAB Canada details the software’s penetration across the country.

Photo: A screen capture of the results page of the new tool.

IAB launches fee transparency calculator

The industry body has introduced a programmatic fee-transparency tool in the U.S., with IAB Canada working to adapt it to markets here.

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IAB works to demystify ad blocking, launches primer

The industry body is responding to the issue by increasing its industry education program and launching a new detection tool.

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Videology launches next stage in viewability measurement

The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.

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All that unfolded in the digital space in 2015

IAB Canada’s Sonia Carreno does a year-end wrap taking stock of the its main happenings.

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How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.